Don't Be a Narcissist: "I recently worked with a company who arranged to bring in its Social Media Guru for a meeting, and that was his official title, on the business cards and everything. It frankly smacked with so much machismo that he would have had to just blown me out of the water with his ideas and understanding of social media in order for me to walk out of that meeting with a good impression of him. He didn't impress. And maybe having a Director of Social Media Strategy title wouldn't have changed things, but my only real memory of the meeting now, six months later, is thinking all the way through that this guy had the gall to use such a title."
— Sean Muir , Marketing Manager, MRINetwork
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