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There are four basic categories of matches for which strategic alternatives can be considered:

  • S/O matches show the company's strengths and opportunities. Essentially, the company should attempt to use its strengths to exploit opportunities.
  • S/T matches show the company's strengths in light of major threats from competitors. The company should use its strengths to avoid or defuse threats.
  • W/O matches illustrate the company's weaknesses coupled with major opportunities. The company should try to overcome its weaknesses by taking advantage of opportunities.
  • W/T matches show the company's weaknesses against existing market threats. Essentially, the company must attempt to minimize its weaknesses and avoid threats. These strategy alternatives are generally defensive.
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Whitepaper copy writer

whitepaper copy writer

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